Storytelling in Virtual Worlds

Ghosts in the Machine

Video Games and Consumer Acculturation to AI

Sep 5 • Jonathan Stringfield

April 2025

The Rise of Affective Media

The future of audience engagement hinges on a simple question: Where is the love?

Apr 17 • Jonathan Stringfield

2

1

February 2025

The Death of Social Media

The Social Media Category Faces a Deeper Existential Crisis than the TikTok Ban

Feb 6 • Jonathan Stringfield

6

1

September 2024

The Good Guys

Talking vs. Walking the High Road in AdLand

Sep 5, 2024 • Jonathan Stringfield

1

July 2024

A New Platform

The Multivariate “Goldilocks” Challenge for Game Advertising

Jul 15, 2024 • Jonathan Stringfield

February 2024

Yellow Paint, In the Black

Looking Towards the Future of the Gaming Business

Feb 14, 2024 • Jonathan Stringfield

3

December 2023

Better Virtual Reality through Fantasy

Apple, Meta, and Finding the Product-Market Fit for VR Experiences

Dec 30, 2023 • Jonathan Stringfield

1

November 2023

Five Nights of Fan Service

The Kids are Alright, and Love a Fright

Nov 9, 2023 • Jonathan Stringfield

October 2023

May I have your Attention, Please?

Will the real Attention metric please stand up?

Oct 12, 2023 • Jonathan Stringfield

1

September 2023

Fee'd to Play

It Certainly Was a National Video Game Day to Remember

Sep 15, 2023 • Jonathan Stringfield

4

1

August 2023

We’ve Made a Huge Mistake (Tangled Threads Cont’d)

Better Socialization Through Gaming

Aug 3, 2023 • Jonathan Stringfield

1

July 2023

Tangled Threads

The Inevitable Evolution of the Social Part of Media

Jul 27, 2023 • Jonathan Stringfield

2