Better Marketing Through Science
Marketing is the application of behavioral science. Better marketing is led by behavioral science.
Existing at the intersection of a humanistic and positivistic view of technology, behavioral science, business, digital marketing, and game marketing, technologist or marketers interested in the new frontiers of meaningful communication with consumers will find (likely) find something of interest here.
All content herein is the sole opinion of Jonathan Stringfield and does not reflect the opinions of any other organization or entity. This Substack is 100% original, human thought - no AI has been used in the construction of any of the words herein.
About the Author
Dr. Jonathan Stringfield is a gaming and emerging technology executive, expert, and academic with over 20 years of experience in leadership roles at leading media and gaming companies. In his current role at Microsoft as VP of Business Strategy, Analytics, and Trust for the advertising team, he is responsible for aligning customer, product, and business goals for technologies ranging from AI to Xbox. Previously, Jonathan was VP, Global Business Research & Marketing at Activision Blizzard where he led the global team responsible for creating impactful in-game advertising experiences, supplying studio teams with evidence-based insights to drive innovation, delivering industry-leading research and measurement solutions while driving best-in-class marketing activations.
Prior to this Jonathan was Director, Marketing Insights and Analytics at Twitter where he was responsible for all measurement and ad effectiveness research for the US advertising business. He was an pre-IPO member of Facebook’s measurement solutions research team and began his career leading demographic research for Nielsen’s TV and media research services. Jonathan is the author of Get in the Game: How to Level Up your Business with Gaming, Esports, and Emerging Technologies and is a regularly published contributor/speaker who has been featured in The Wall Street Journal, TechCrunch and AdWeek. He holds a PhD in Quantitative Sociology and was named in The AdWeek’s Top 50 in 2023, honoring executives who are innovating, collaborating and driving results, all while maintaining an Xbox Gamescore over 20k.
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